How to Enter the Online CBD Industry in 2020

The rush to be a part of the CBD industry in 2020 is on and while a lot of people are still making plans on how they can enter into the CBD industry, others are already looking towards selling CBD online. It is a well-established fact that most online CBD retailers are making more money than their offline counterparts and this can be attributed to the immense reach that marketing on the internet provides. However, before you can even begin enjoying the many benefits of selling CBD online, you first have to enter the online CBD industry.

  1. Get a payment processor that is compatible with online CBD stores 

While CBD may have been deemed to be legal within some states, some big-time players in the financial industry are still finding it hard to associate their platforms with the sale of CBD products. This also includes popular payment processors like PayPal and Stripe. Even e-commerce giant Shopify has since made it open that they won’t be providing payment support for stores selling CBD products on their platform. However, despite this, there are still other payment processors that allow integration with CBD stores. Some of them include Square, Authorize.net and Digipay. Integrate your online CBD store with any of these payment processors and you should be good to go.

  1. Work on your SEO

This is the next step after setting up your payment processor. At this point, you should start setting up your online marketing tactics and the best place to begin is your search engine optimization strategy, otherwise known as SEO. Setting up a proper SEO strategy for your website will provide you with more visibility and also place you right in the face of people who are interested in your products. You can research how to set up your website’s SEO yourself or hire a professional to get the job done for you.

  1. Content, content and more content

Putting up a large amount of the right type of content on your website will help you reach more customers. When your website has more relevant content than your competitors, it helps customers to easily find you on search engines while seeking answers to questions on CBD.

Some of the CBD topics that you can explore include:

  • What types of CBD lotions are there?
  • How can I get CBD products?
  • What can CBD products do for me?
  • How healthy are CBD products?

There are, of course, many more topics you can choose from. The list is practically endless. Your aim should be to create a large amount of content that can answer virtually all questions that anyone could ask on CBD.

  1. Hire influencers to promote your product 

A lot of people have confessed to being coerced to try out a product because they saw one of their favorite influencers making use of them. There are lots of popular influencers out there across different social media platforms. Talk with them and get them to agree to be part of your marketing plans. In doing, you can tap into their audience get more of an influx of customers.

Joining the online CBD industry is quite easy if you have the right information. Hopefully, this article will guide you through some of the steps needed to succeed in this industry and will help you to get started in selling CBD online.

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