Setting up at an exhibition show can be nerve-wracking even without considering the cost and prep work required. You’re finally ready to present your product, service, or idea to the world. Now, you just have to make sure you show your work off in the best possible light. That’s why it’s crucial to make everything shine, from your presentation notes to your use of media to your display accessories. You only get one chance to impress, and you don’t want to let a small detail like display stands get in the way of making a great impression. If you’re in the midst of choosing display stands and want to make sure you make the right choice, here are a few tips.
Budget for Success
When setting up your display, you’ll have the option of purchasing or renting a stand for the exhibition. The difference between the two choices will have a lot to do with your budget for the show. If you only have a certain amount to spend on operational costs, you’ll want to rent stands that get the job done without breaking the bank. However, if you see a lot of exhibitions or trade shows in your future, investing in an all-purpose stand might actually save you money in the long run. Try to figure out how much you can afford to spend beforehand and do a lot of preliminary research before you arrive at the exhibition. That way, you won’t have to compete with a lot of other buyers and run the risk of a low-end purchase or stand rental.
Use Design to Your Advantage
There are a few different design options you can pursue when it comes to stands. When looking to rent or purchase, you’ll be able to choose from a number of varieties including 3mm stands, larger 6mm stands, “Island” stands which are less showy, and modular stands, which are more high-tech. Only you will know which option will suit your project best. If you’re going to work with a lot of space to show off your ideas, choosing an island stand could help you paint a larger picture. For a set of smaller displays, a modular stand could do the job just as well. Consider the scope of your project and choose the stand you feel will suit the project best.
Steer Clear of Assumptions
When you first arrive at an exhibition, you’ll be given a list of preferred vendors or suppliers for exhibition stands. In this case, it’s important to remember that ‘preferred’ doesn’t necessarily mean ‘better’ or ‘highest quality.’ The list of preferred options points to a preference on the part of the exhibition hall owners or sponsors, who have a pre-existing relationship with these vendors. This kind of language is why it’s important to purchase your stand before arriving at the exhibition so you won’t have to spend precious time worrying at the last minute. If you find yourself at an exhibition without a stand ready, check in with some of your team members to get their consensus and go with the option that makes everyone happy.